Paula Carlson, PA

REALTOR®

Paula Carlson, PA

Southside Office

Watson Realty Corp. REALTORS®

(904) 704-1808 – Mobile
(904) 641-4343 – Office
  • Make Preferred
Paula Carlson, PA, Real Estate Agent

"Changing People's Lives, by Changing their Address!"  2020, 2019, 2018, 2017, 2016, 2015, 2014 Five Star Professional Award SRS- Seller Representative Specialist, The Premier Seller Credential for Real Estate Professionals. A Fortune 500 Real Estate Agent in Florida Paula specializes in new home construction sales and helping sellers transition to new homes in St Johns, Duval, and Clay counties. Current and past clients maintain that Paula under promises and over delivers. She does the extra little things that set her apart in her industry and she does it with a sunny disposition and a smile! Current and past clients maintain that Paula under promises and over delivers. She does the extra little things that set her apart in her industry and she does it with a sunny disposition and a smile! Raised in Lebanon, Pennsylvania and moved to Jacksonville at a young age. Paula has watched Jacksonville grow up and is now a Most of her Life resident of Jacksonville, enjoying her role actively bringing others to Florida as a relocation specialist. Prior to real estate, Paula's professional career includes direct and corporate sales, having enjoyed fourteen years in sales with General Electric Capital, where her expertise was marketing management, the refined art of negotiation, and extreme customer service. Although Paula obtained her Florida real estate license in 1984, she actively entered real estate sales following four years as a licensed mortgage broker with experience in wealth management. Since then Paula has continued her education and achieved the National Association of Realtors approved designations to serve buyers and sellers to the utmost. Her specialties include working with the senior market as a Senior Real Estate Specialist. Additionally, as a TRAINED Member of the Institute for Luxury Home Marketing, coupled with the Accredited Buyers Representative designation, Paula offers buyer and seller needs focus and the assurance of anonymity for high profile clients. Additionally, Paula has earned the NAR recognized SRS, Seller Representative Specialist, the premier credential to serve sellers and SFR, Short Sale Foreclosure Resource and the Certified Distressed Property Expert designations to assist buyers and sellers with the complex issues of the short sale/foreclosure market. Many factors come into play in this real estate market and choosing the REALTOR with a specialized variety of experience can make a successful transaction!

Designations
  • CRS
  • REALTOR®
  • REOS
  • SFR
  • SRES
  • SRS
  • U.S. Military on the Move Certified Military Specialist
Awards
  • Gold Pinnacle Club
  • President's Club
  • Silver Pinnacle Award

"Changing People's Lives, by Changing their Address!"  2020, 2019, 2018, 2017, 2016, 2015, 2014 Five Star Professional Award SRS- Seller Representative Specialist, The Premier Seller Credential for Real Estate Professionals. A Fortune 500 Real Estate Agent in Florida Paula specializes in new home construction sales and helping sellers transition to new homes in St Johns, Duval, and Clay counties. Current and past clients maintain that Paula under promises and over delivers. She does the extra little things that set her apart in her industry and she does it with a sunny disposition and a smile! Current and past clients maintain that Paula under promises and over delivers. She does the extra little things that set her apart in her industry and she does it with a sunny disposition and a smile! Raised in Lebanon, Pennsylvania and moved to Jacksonville at a young age. Paula has watched Jacksonville grow up and is now a Most of her Life resident of Jacksonville, enjoying her role actively bringing others to Florida as a relocation specialist. Prior to real estate, Paula's professional career includes direct and corporate sales, having enjoyed fourteen years in sales with General Electric Capital, where her expertise was marketing management, the refined art of negotiation, and extreme customer service. Although Paula obtained her Florida real estate license in 1984, she actively entered real estate sales following four years as a licensed mortgage broker with experience in wealth management. Since then Paula has continued her education and achieved the National Association of Realtors approved designations to serve buyers and sellers to the utmost. Her specialties include working with the senior market as a Senior Real Estate Specialist. Additionally, as a TRAINED Member of the Institute for Luxury Home Marketing, coupled with the Accredited Buyers Representative designation, Paula offers buyer and seller needs focus and the assurance of anonymity for high profile clients. Additionally, Paula has earned the NAR recognized SRS, Seller Representative Specialist, the premier credential to serve sellers and SFR, Short Sale Foreclosure Resource and the Certified Distressed Property Expert designations to assist buyers and sellers with the complex issues of the short sale/foreclosure market. Many factors come into play in this real estate market and choosing the REALTOR with a specialized variety of experience can make a successful transaction!

Designations
  • CRS
  • REALTOR®
  • REOS
  • SFR
  • SRES
  • SRS
  • U.S. Military on the Move Certified Military Specialist
Awards
  • Gold Pinnacle Club
  • President's Club
  • Silver Pinnacle Award
Show More
  • $40,000

    0 Persimmon Rd
    Macclenny, FL 32063
    •  
    Watson

    WATSON REALTY CORP

  • $185,000

    801 N Lowder St
    Macclenny, FL 32063
    • 3 Beds
    • |
    • 1+ Bath

    • 1,600 SqFt
    Watson

    WATSON REALTY CORP

  • $199,000

    6119 Chestnut Dr
    Macclenny, FL 32063
    • 3 Beds
    • |
    • 1+ Bath

    • 1,822 SqFt
    Watson

    WATSON REALTY CORP

Paula Carlson was amazing. She 'knows' real estate and is a true pleasure to work with. Couldn't ask for more!  Because of her expertise, I'm now in a wonderful new home.  Couldn't ask for more!

Victoria Keetay

Paula pays attention to many details and I would give her a 10 but only 5 will be accepted. You will NOT be disappointed. I was looking for a great realtor for over 5 years, then I found Paula. Awesome!!

Melodie Gustafson

Paula sold us our first home after we were married. She went above and beyond to have the builder fix things that we didn't see. We recently had to sell the same house to relocate out of state for work. Paula helped us relaize what to fix, how to stage, and worked with us tirely to found the right buyer. She Isa true professional and Watson is a first class company. Do not consider using anyone else when buying or selling. Thanks again Paula!

Kenn Smith
VIEW ALL TESTIMONIALS

Paula Carlson was amazing. She 'knows' real estate and is a true pleasure to work with. Couldn't ask for more!  Because of her expertise, I'm now in a wonderful new home.  Couldn't ask for more!

Victoria Keetay

Paula pays attention to many details and I would give her a 10 but only 5 will be accepted. You will NOT be disappointed. I was looking for a great realtor for over 5 years, then I found Paula. Awesome!!

Melodie Gustafson

Paula sold us our first home after we were married. She went above and beyond to have the builder fix things that we didn't see. We recently had to sell the same house to relocate out of state for work. Paula helped us relaize what to fix, how to stage, and worked with us tirely to found the right buyer. She Isa true professional and Watson is a first class company. Do not consider using anyone else when buying or selling. Thanks again Paula!

Kenn Smith

Wonderful to work with. Worked late or on weekends to accommodate our schedule. Gave us a rebate from her closing costs because we're are active duty military. How great is it to get money back when buying house? Awesome feeling.

Conrad Hunt

Wonderful to work with. Worked late or on weekends to accommodate our schedule. Gave us a rebate from her closing costs because wer are active duty military. How great is it to get money back when buying house? Awesome feeling.

Conrad Hunt

Paula was amazing as always! She helped me and my husband buy our first home, and then almost two years later she helped us sell it! Full price offer in one day and a very easy closing! Thank you Paula!!

Zach and Rachel

We have been through 4 transactions (I guess 5 ) with Paula in the last 18 months moving to Florida from New York and again to Florida and finally relocating again to Georgia & one with our daughter and son-in -law. She has been nothing but perfect with all the transactions. She was always there to talk us through all the steps and she became a great friend to our family. We would highly refer her all. Thank you Paula. We miss you xoxo

Rich and Debbie Ruvola

"Paula was extremely friendly and helpful with my first home I was selling. She went out of her way to ensure the repairs were complete. She truly made this process as easy as possible." Sarah 

Sarah DeSanto

Paula is helped us sell our house in Jacksonville, FL. She did job very professionally. She was very helpful during entire process. We will definitely recommend her.

Amol Gavali

Paula was very helpful and knowledgeable in helping us with the purchase of our condo. We live in another state and had to do a lot of remote signing etc... She helped us through the whole process and everything went very smoothly. Thanks Paula for all your help!

Jody Cusick

Paula has been my biggest asset to my recent move from Jacksonville to Knoxville TN!, Attentive to my every need and requested assistance! She is a shining star in the Watson family! Thank you so much Paula for everything!!

Carol LeTard

Paula is amazing! When you meet her she greats you with a warm smile. She showed me townhouses that where what I wanted, and in the area I desired. She is a hard worker and a go getter. Tina

Christine Neu

Absolutely the best and we couldn’t possibly say enough about how well Paula handled everything from beginning to the very end. Paula was on top of the listing and we had a solid offer in one week! We couldn’t be happier! Thank you Paula!!

James Kramer and Troy Neeley

Absolutely the best and we couldn’t possibly say enough about how well Paula handled everything from beginning to the very end. Paula was on top of the listing and we had a solid offer in one week! We couldn’t be happier! Thank you Paula!!

James Kramer and Troy Neeley

Paula, thank you again for everything!You truly were an absolute GEM to work with!!Please feel free to quote me.  

Marji and Tom

Absolutely phenomenal person to work with . She is the best in her field we need more caring and knowledgeable realtors like her . 👋 five to her .

Richard Robinson

Open House:"Thank you for doing such a great job yesterday. I appreciate all the effort that you put in place for a great turn out.Stellar performance! "

Grace Orlik

I have worked with Paula Carlson for over four years now, she is always in top of her game, very professional, attentive and very easy to work with!! I would highly recommend her for your real estate needs! She has great knowledge of the surrounding areas and will make sure you get exactly what you are looking for! Paula goes beyond any expectation and gets things done, anyone looking to buy or sell a home would be lucky to work with Paula.

Senida Mujic

I have worked with Paula Carlson for over four years now, she is always in top of her game, very professional, attentive and very easy to work with!! I would highly recommend her for your real estate needs! She has great knowledge of the surrounding areas and will make sure you get exactly what you are looking for! Paula goes beyond any expectation and gets things done, anyone looking to buy or sell a home would be lucky to work with Paula.

Senida Mujic

"Paula did a great job through the entire buying process. I was a first time buyer with no knowledge about what I was doing. Paula was patient with all of my questions, went above and beyond to make sure I was as comfortable and knowledgeable as possible. Not only did she make me feel confident in the house I was searching for but she had my best interest at heart through the entire process! Would highly recommend her to anyone who is new to the process and feels overwhelmed by first time home buying! "Kara Reichart

Kara Reichart

"Paula did a great job through the entire buying process. I was a first time buyer with no knowledge about what I was doing. Paula was patient with all of my questions, went above and beyond to make sure I was as comfortable and knowledgeable as possible. Not only did she make me feel confident in the house I was searching for but she had my best interest at heart through the entire process! Would highly recommend her to anyone who is new to the process and feels overwhelmed by first time home buying! "Kara Reichart

Kara Reichart

Being a first time home buyer was a blend of excitement with a million questions. Fell in love with the place and Paula helped me at every step to fulfill my dream. She is an expert at her job, saying that not only means she was professional but also had emotional quotient involved to support me through this hustle. Her patience and dedication in making things happen quickly and efficiently is amazing. I would definitely recommend Paula for all those looking around for their dream home. Keep the great work going Paula and thanks for everything you did to make this happen for me 🙂

Kushala Korlakunta Venkata

Thank you, Paula, for helping us to sell our house. Your expert Real Estate skills helped us complete the sale. You have always been our go-to Real Estate person and longtime friend. This is our third selling and buying experience. Paula knows her Real Estate stuff like no other!!! I wouldn't use anyone else! She is the most trustworthy and loyal person I know.

Donna and Heinz Garland

Pala was great! She worked with me, thru my sis,long distance, and knew just what I liked and help get it all coordinated to work with my needs. Thanks so much!

Peggy Norman

Out of the past four real estate transactions, this was the easiest and most stress free of all, without question. Paula was knowledgeable and always responsive. Paula made this a smooth sale, with no hiccups or surprises! I highly recommend Paula for any real estate needs. She exceeded ALL my expectations! CM

Claude Montgomery

We have had Paula as our realtor for 3 closings now! There is no one better! She puts in so much extra time and effort and goes out of her way to make things happen and solve problems. Don't even try another realtor -- they won't compare! Thank you so much, Paula for all you do!

Bob & Lynne Goffin

After 2 full days spent house hunting, Paula found my sister the perfect home! We saw resale (or existing) homes and discussed the pros and cons of new and existing homes. We started looking at new homes just today that Paula recommended, and just finished the paperwork for the perfect home! Thanks Paula �

Carol McVay

What can I say about this amazing agent, there are not enough words to explain how great this experience was. I was the buyer agent in the transaction and her professional ,courtesy, knowledgeable manner carried us through quite the up and downs in this transaction. This has been one of the best transactions I have had!Valerie Pearson,Realtor

Valerie Pearson

Paula was very helpful and was quick to respond to our requests. We sucessfully completed the purchase and are happy with our new home. Thanks Paula

Bic Pedeville

Paula was a kind and wonderful person to work with. I hit a few road blocks upon my search but she knew where I really wanted to be and she was determined to get to the bottom of it. She made numerous calls and retrieved additional documentation regarding the HOA trying to resolve my roadblock with the lender..... as she said - she was a dog after a bone :) Although it did not work out for me at this time - I would definately recommend her as she will keep your best interest at heart and fight for you every step of the way.

Kim Bennett

I am so glad I met Paula Carlson during the closing of my Lakecrest condo. She was not my realtor; she was the seller's realor and she lives here also. She has followed up on me to make sure I was getting what I needed. She stopped by offering me informationwith contacts to help with unloading my storage pods, the local ADT rep, any names of handymen. I am so thankful for her help, after buying this place and I feel welcomed into this community. I would definitely recommend her to anyone needing real estate help. Thanks, Paula!

Paula Hubley

I am so glad I met Paula Carlson during the closing of my Lakecrest condo. She was not my realtor; she was the seller's realor and she lives here also. She has followed up on me to make sure I was getting what I needed. She stopped by offering me informationwith contacts to help with unloading my storage pods, the local ADT rep, any names of handymen. I am so thankful for her help, after buying this place and I feel welcomed into this community. Thanks, Paula

Paula Hubley

Paula was professional efficient very pro active and kept me updated throughout the process. Highly recommend her for your real estate needs. I would use her again without giving it any thought

Dan Brown

I contacted Paula to show me a condo to be closer to my cousin and help me write an offer and sell my current bungalow.After showing me all my options, Paula helped me realize that what I really wanted was to remain right where I was and not make a new purchase. There was no pressure and no stress and because she placed my needs first,  now I am glad I met her and feel like I have a new friend here in Lakecrest. Because of her integrity and professionalism, I will recommend her to anyone needing a trusted realtor.

Maria Ines Obradovich

Paula Carlson was wonderful to work with...she gets the job done!

Carrie C

I love Paula! I was looking for a realtor to sell my very first home and she was the first to respond to my inquiry. She was very quick in all her responses and extremely helpful and knowledgeable. Paula made the entire experience very pleasant. Highly recommend!

Valerie Haddock Turner

Paula was awesome. She bent over backwards to meet all my needs. So efficient in managing the whole process from start to finish and Paula made it worrisome free. Always stayed in contact with me and expedited my requests. She was always one step ahead of what I needed.She is now my realtor Friend!I highly recommend Paula for real estate and will use her again.Rose H. 

Rose H.

Paula was awesome. She bent over backwards to meet all my needs. So efficient in managing the whole process from start to finish and Paula made it worrisome free. Always stayed in contact with me and expedited my requests. She was always one step ahead of what I needed.She is now my realtor Friend!I highly recommend Paula for real estate and will use her again.Rose H. 

Rose H.

Paula was amazing! Anytime we wanted to see a property she set up a showing and drive out to meet us almost immediately. She was knowledgeable about the area and very helpful in deciding what we wanted. She also guided us very smoothly right through the transaction once we purchased. I would highly recommend her.

Ryan smith

Wow! Working with Paula was a true pleasure. She's very professional and her wealth of knowledge and experience were invaluable to me; she sold my home within a matter of days for the highest price in the neighborhood!! Most importantly, I can't say enough about what a wonderful and caring person she is: she went out of her way for me and I now have a fantastic new friend!! I can't recommend her highly enough!!!

Caroline P.

Paula is a wonderful realtor. She is very attentive to all your needs. Paula knows everything to make the buying experience the best it can be. This is the second time we have used Paula's experience to purchase a home. We recommend her highly!

Heinz and Donna Garland

Mrs. Paula is awesome! She sold our condo In just 3 days. She helped us find our dream home. She over exceeded our expectations with her background, knowledge and expertise as a realtor. We are so grateful to know her and her to be apart of our New Home. Thank you so much..

Marjeria Scott

"I was so blessed to have found Paula! Not knowing if I could even qualify, I inquired at 7PM about a condo she had listed and in less than 5 minutes of my inquiry she called back and walked me step by step through the process. Within 24 hours I was pre-approved for a mortgage and 2 months later I was able to close. Paula is very detail oriented and even noticed a few things that my inspector missed and had those fixed before closing. She was a great advocate and made the process of buying a home painless. If you are looking for a realtor that is professional and truly has your best interest at heart, Paula is the one!"Angela Dubose10150 Belle Rive Blvd UNIT 803, Jacksonville, FL 32256

Angela Dubose

"She was wonderful!!! Our move from New York to Florida was easy. We closed in less then 30 days!! Paula & Pug were on top of everything. We would highly recommend Paula & Pug."Debbie and Rich10150 Belle Rive Blvd UNIT 801, Jacksonville, FL 32256

Debbie and Rich Ruvola

I used Paula to sell my 1/1 condo in Belle Rive and was thoroughly impressed. Not only did i get a great wife/husband team; she helped me through every stage of the selling process starting with renovations. Paula knew exactly what color to repaint the walls, what was cost efficient to upgrade and what wasn't. Paula actually came over to my condo one night around 10pm to talk about tile color with the tile guy I hired to redo my bathtub. The only regret I have with the process is that I went and found other contractors to do the renovations. The contractors/painters that she knows are honest guys that charge fair prices. Her painter came out to retouch what the painter I hired missed; and the cost was next to nothing. He even threw on some drywall mud in my utility closet where there was some damage so he could repaint it nicely. That cost him an extra day of work to let it dry but he did it at no extra cost. TLDR; When you hire Paula, you get a team that can do everything.

Kevin Stone

Paula is the best realtor ever! I recommend her to anyone needing to buy or sell! She really cares about her clients! Thanks Paula, Debbie Crego Debbie's Accounting Service, Inc.

Debbie Wilmot

Paula, who served me in sale of my 61-yr. old home, gave me very good service & was very helpful in every part of the sale. She and her husband became good friends of mine and I will recommend them to my friends in Jacksonville. Flo Warren

Flora Warren

Paula listed and sold my mother's home of 61 years in one week's time. She was diligent with every detail, kept both my 88 year-old mother and me well-informed, and went above and beyond the call of duty on every possible front. I could not recommend anyone more highly. Kind, professional, patient and wise - she does not disappoint!!

Sheryl Kreis

Paula was the consummate professional, attending to every detail and anticipating various responses to specific strategies. I found her to be compassionate in understanding the need to properly sell my mother's home.Her advice and attention to detail help ensure a quick sale satisfying both the buyer and me. I found Paula to be well acquainted with all of the legal requirements of selling a property and felt confident at all times with her advice and guidance.I have no reservation whatsoever recommending Paula Carlson's Real Estate services and expertise. Her communication was constant and professional. I never had a questions which she couldn't answer.Dr. N. Cruz

Paula was great! Within our first week we had 10 showings and by the second week had a contract. We were in a short sale situation and because we were working with Paula, we had free consultations with 2 attorneys.Everyone said what a hassle that short sales are, but Paula made it easy. We closed in 4 months and Paula, and her assistant Jennifer, made everything easy. I would highly recommend Paula to anyone wanting a smooth transaction. Chris and Laura B. 

No Comment

When we met first time Ms. Paula first time she spent enough time answering all our question/concern. She explained everting including what needed to be done to make is more desirable and attractive to buyers without spending lot of money. She arranged inspection and also recommended contractor who she trust and have worked with for years to fix several things in our house so it would not fail inspection. She also gave us estimate how long it will take based on information she had for the neighbored. She sold our house in very short period of time with our expected price. I would definitely give Paula 5 star rating.

Paresh and Bina Desai

My husband and I chose Paula because of her credentials and the marketing skills she provided. TourFactory produced an amazing video four home inside and outside. Also, we benefitted from direct contact with a stager, tradespeople and other professionals she provided. Along the way, Paula experienced several personal challenges beyond her control which caused us some frustration. But in the end, she delivered. Kudos also go to her fantastic closing coordinator Jennifer Brillon.

Marian B

We chose Paula because she is a 5 star professional and knowledgeable agent. Looking forward to working with her on the sale of our house.

Ray & Danielle Ploof

"We were looking for an experienced real estate agent who could get the job done correctly. After reading Paula's five star reviews, we were convinced she was the person to help us sell our home. After meeting with her we also met with her team who gave us excellent advice on getting our home ready to sell."  
e were looking for an experienced real estate agent who could get the job done correctly. After reading Paula's five star reviews we were convinced she was the person to help us sell our home. After meeting with her we also met with her team who gave us excellent advice on getting our home ready to sell."



 

Tim and Karen Dwyer

Paula has been attentive and helpful in helping us find our new home and to prepare us in selling our current home. Her team of experts are very knowledgeable and helpful as well. Paula is always available to answer questions and give assistance when needed.

Tanya Tuckman

I was referred to Paula by another individual. She had all the documents ready at our initial meeting. She prepared a wonderful listing for the internet with great pictures and information.. She has been very professional.

Cynthia L. Nichols, Esquire

When we decided to sell our home, my wife was eight months pregnant. Paula was extremely considerate of our time restrictions and worked very quickly to help us prepare our home to sell. Paula is extremely friendly, very professional and quick to respond to all our questions and concerns. As first time home sellers, she made the process very easy and without worry. She even provided a team of people to assist in all aspects of the home selling process, which we discovered is not provided by all realtors. Paula is a true professional and highly recommended.

Jacob and Laura Weinzatl

Very experience, knew what it took to get a house sold

Sally Torode

Paula was an easy choice since her credentials and sales record speak for themselves. She's personable, responsive and has years of experience which makes the stressful process of selling a home seem like a breeze!

C.J. Brass

I have to say that no only is Paula Carlson the best realtor I've ever met but she is a real professional that truly cares about her clients. She has a real heart for people and believes and lives by the "golden rule". Her attention to detail and keeping me informed with the right information to help me make the right decisions is something you don't find to often today. She sold my home and my girlfriends home within one week after being listed. She is a true friend that I will recommend to everyone that needs a realtor. Thank you Paula, you are truly the Best. Bill Sowell and Hisa

Bill Sowell

Paula, thanks again for all your hard work in getting my home sold. I am working on my new place and will be celebrating! Darrell

Darrell Hanson

Great personality and so knowledgeable. Like her.

Nuala Devlin

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